Our Mission

About KEEP

The Mission of KEEP

• The goal of Krannert Executive Education Programs (KEEP) is to be, and to be recognized as being, one of the world’s premier university-based providers of contemporary managerial education to practicing mid-career professionals.
• That objective has been, and will continue to be, attained through the design and delivery of innovative degree and nondegree programs which are tailored to the needs of managers lifelong education in the principles and practices of effective business decision-making.
• In the process, we seek to enhance the external visibility and international reputation of the Krannert Graduate School of Management and Purdue University - and to enrich the set of teaching experiences which are available to the Purdue faculty to foster their professional development.

Guiding Principles

• The core underlying disciplines of management are economics, the behavioral sciences, and quantitative analysis.
• The process of management is heavily influenced by information availability and the technology of information transfer.
• The competitive environment of business today is global rather than merely national in nature.
• The audience for lifelong managerial education is also increasingly global in character.
• An ability to reach a global audience requires in many instances the creative use of modern computer-based communications technology.
• The other Schools and centers of learning at Purdue have substantial faculty resources which can be incorporated into the Krannert School’s Executive program offerings.
• Executive degree programs provide the highest level of external visibility for the School and for Purdue.
• Program faculty should be drawn from within the existing Purdue faculty whenever possible, in order to maximize the benefits to Purdue of the professional faculty development opportunities presented by the programs.
• KEEP has a mission to address the needs of professionals within the state of Indiana for managerial education, as well as to seek a broader audience for our programs.
• Program fees should in all instances be sufficient to cover program costs and make an additional contribution to the Krannert School’s and Purdue’s financial resources.
• Because of Purdue’s West Lafayette location, innovative scheduling and the use of selected distance-learning techniques will often be required in order to attract participants to our programs.